Tuesday, October 28, 2008

Bottled Water: Society Fooled Again

A few months ago, I made a post about the fabrication of the diamond industry, which was inspired by an article in The Atlantic.  Just recently, I was exposed to yet another astronomical flaw in the North American consumer market: bottled water.

Thanks to Charles Fishman's article in Fast Company, my view on the industry has changed completely.  I always knew that tap water was okay to drink, and that the laws on tap water are more stringent than those on bottled water, but this article took my knowledge to a whole new level.  If you didn't catch  the link the first time, here it is again:


Some great points:
  • 24% of the bottled water we buy is tap water repackaged by Coke and Pepsi
  • Fiji Water produces more than a million bottles a day, while more than half the people in Fiji do not have reliable drinking water.
  • We pitch into landfills 38 billion water bottles a year -- in excess of $1 billion worth of plastic.
Now, I know there is still a convenience-factor to bottled water that makes drinking it a lot more justifiable.  I took this into account when deciding how I would act on this newfound knowledge.  Going forward, I have decided that I will never drink bottled water when clean glasses and tap/filtered water are available for free.  I suggest you read the article and decide on your own actions.

I got pretty worked up when I read this article... and here's why:  Aside from the great facts and research, this is such a simple -in relative terms- problem to solve.  Society spends so much time on innovation to make things "greener".  But think about how tangible the solution to this problem is.  It just requires educating the public that tap water is okay to drink.  The problem is that nobody with great economic power will likely take part in this, because he'd in turn be taking down an industry that feeds the economy.  Regardless, that's the point of this post:  To spread the word, one reader at a time.